Monday, June 13, 2011

PinPoint Social Media Tactics


There are many arguments to trying to convince business owners that social media is free. For example, they say that email marketing is as simple as building an astonishing letter and pressing the send button. Social media sites like Facebook, Twitter and LinkedIn operate referral systems on their websites, all these serve the same purpose they want to, to dive into the pool of about 700 million people and find them there in the deluge that interested in what they have to sell. Or they have to show people why their product or service is important. All this has an opportunity cost. Note the last word?

Blindly send an e-mail, Facebook or Twitter invite is like an ad on a billboard. This can only be useful if your target audience notices the ad hoarding. Meanwhile, thousands of people pass each day who hardly care. If you're not hoping for nice conversion rates this situation seems to be a good way to advertise. If you are of the second type who need result- Here are some tips on how to achieve better yields.


Find Where Your Audience Is

There are those in social media networks that specialize in certain subjects like groups for example like  'art, movies or books, there will be someone whom you can trust more than a random ad. Find them. Advertise your product or service directly and to give their approval of action as a reference.


Email Marketing

Spam Guards are impressive these days. Don't expect an email blast to fetch you customers to reach your goal. Try to work with a company that specializes in a pool of targeted beneficiaries which you operate they might charge you a fortune. In the long term this means a much higher amount of the fee for the company.


Twitter

Twitter is like a melting pot of all other forms of social media, whether it is Facebook, the popular news story, or just another tweet that someone wants to share. The important point for any serious Twitter users is to target those who are aggressive and want to share your information. A new service or an announcement is a perfect match with Twitter.


Marketing campaign e-mail

  • formatt properly to educate the user about the  e-mail within the first three sentences.
  • Link to your Twitter accout
  • Link to your Facebook account as well
  • Most importantly link to your homepage



Facebook

  • Like received by customers
  • Your website link
  • An option to signup for Twitter notification
  • Link to your email Email Marketing Campaign



Twitter

  • Number of Followers
  • Updates will lead users directly to the website

2 comments:

  1. Very informative. Thanks for sharing

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  2. hey sry for the inconvenience...i wanted to post this comment on your article abt indian education but it is not allowing me so m posting it here

    i do agree with u but dont u think the education system that we have in India will never ever give its middle class students a chance to choose their career......
    we talk abt following our dreams but there r still children who dnt een have enough money to get a school book let alone to follow their dream.........so i think we should be thankful that we at least have the privilege of having a diploma.....

    ReplyDelete